Oklahoma cattlemen learn about adding value to herds

On August 31, cattlemen attended the 2017 Northwest Oklahoma Beef Conference. “Adding Value to the Ranch” was the theme with speakers covering topics such as preconditioning calves, managing cover crops as forages, noxious weeds and ranch management plans. Gant Mourer, beef cattle value enhancement specialist for Oklahoma State University discussed several management ideas including not implanting suckling calves, which gives producers the option to sell them into an “all natural” program.

Beef industry tries a blast from the past to win over millennials

The National Cattlemen’s Beef Association (NCBA) will tap into millennials’ childhood memories by relaunching a 25-year old ad campaign, “Beef: It’s What’s For Dinner.” The promotion will also educate consumers about how modern farmers and ranchers use technology to raise cattle. This marketing plan includes a new website with recipes, charts of meat cuts, nutritional information and videos and images of cattle ranches and farms around the country. The Beef Checkoff is funding this campaign, which is targeted for marketing, promotion, research and education purposes.

Nebraska project strives to improve land use efficiency

A University of Nebraska-Lincoln research team will investigate how to improve land use efficiency through the integration of livestock and crop production systems. The team, which includes members of a new Nebraska Beef Systems Research Initiative, expects to increase output per acre and reduce greenhouse gas emissions. The team will also study if the benefits of cover crops are retained when they are used for livestock forage. Other areas of research include yields, soil health and the economic feasibility of adopting these new practices.

Canadians study remote sensing of pasture conditions

The Canadian Cattlemen’s Association hopes a research project on remote sensing of pasture conditions will be the foundation for a new national pasture insurance program. The remote sensing project started in 2015 and should be completed in March 2018. The focus of the research is to define the relationship between satellite-based remotely sensed data and actual pasture production (by weight) with sufficient accuracy to form the basis for a pasture insurance program. Satellite readings would also help ranchers track the forage amounts on their operations during drought.

Producers from Western states hear latest cow efficiency research

Producers from Western states recently attended the first World Cow Efficiency Congress at North Dakota State University’s Dickinson Research Extension Center Ranch. The goal of the meeting was to show beef cattle producers how a change in their operations, such as changing cow size, can make them more efficient and more profitable. One idea the meeting discussed was striving for more gain per acre. Producers can stock more smaller cow/calf pairs on the same acreage and produce more calves, which is more profitable.


The FarmHer organization aims to help bring women to the forefront of ranching and agriculture. The television program, “FarmHer,” shown weekly on RFD-TV, presents profiles of women involved in agriculture. The show helps to expand the organization’s mission by showcasing how women serve as farm and ranch owners who actively work on the farm and make management decisions. Check RFD-TV for show times.

Cow Country Congress set for October 13

The Texas A&M AgriLife Extension Service, Santa Rosa Ranch and the Texas and Southwestern Cattle Raisers Association (TSCRA) will sponsor the 2017 Cow Country Congress. Ranchers who want to learn more about forage management, global trade impact, bull selection and winter feeding strategies may attend the Cow Country Congress October 13 at the Santa Rosa Ranch in Crocket, Texas. For more information or to register, call 936-544-7502.

Ranchers use SimAngus genetics that tolerate high-altitudes

The Fields Family Ranch in Gunnison, Colorado, is raising Simmental-Angus (SimAngus) genetics in their cow-calf operation. The Fields’ conducted research and discovered SimAngus genetics allowed the cattle to thrive in rough country. The Simmental genetics also enabled cattle to be less susceptible to high-altitude disease, also known as brisket disease. Cattle living above 5,000 feet are most susceptible to this deadly disease.

Iowa’s new heifer development program

Iowa Cowmaker Elite, the Iowa Beef Center’s new heifer development program, is up and running. The purpose of this long-term project is to help Iowa’s beef producers select, manage and develop high-quality heifers year after year. Information from Iowa Cowmaker Elite females will be compiled and used for constant improvement in Iowa’s cowherd. For more information, visit the Iowa Cowmaker Elite page at www.iowabeefcenter.org/iowacowmaker.html.

Cattle Conference October 16 near Clay Center

The Nebraska Extension will hold a conference October 16 to address DNA technology in beef, in Clay Center, Nebraska. Experts will discuss genetic selection tools and recent research discoveries over the past year. Other presentations will include feed efficiency, genetic control of water intake, genetics of feed and leg structure and new “single-step” genomic evaluations. For additional information, call Matt Spangler at 402-472-6489 or email mspangler2@unl.edu.