WR WEEKLY NEWS

Beef industry tries a blast from the past to win over millennials

The National Cattlemen’s Beef Association (NCBA) will tap into millennials’ childhood memories by relaunching a 25-year old ad campaign, “Beef: It’s What’s For Dinner.” The promotion will also educate consumers about how modern farmers and ranchers use technology to raise cattle. This marketing plan includes a new website with recipes, charts of meat cuts, nutritional information and videos and images of cattle ranches and farms around the country. The Beef Checkoff is funding this campaign, which is targeted for marketing, promotion, research and education purposes.

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