WR WEEKLY NEWS

Beef Checkoff celebrates National Beef Jerky Day

June 12 was Beef Jerky Day, promoted by the beef checkoff. To kick off Beef Jerky Day, participating state beef councils delivered beef jerky bouquets in custom made, “Beef. It’s What’s for Dinner”, vases to 115 television stations in the top 30 U.S. markets. This promotion reminded viewers that beef jerky is a popular low-fat, high-quality protein snack. To send a beef jerky bouquet to that special someone, check out sayitwithbeef.com.

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